Episode 20
#20: Create Your Welcome Sequence Map With Dr. Sapphire
This episode is a replay of the 7th live class in the Lead Magnet In A Week challenge by Email Marketing Strategist & Educator, Dr. Sapphire. If you've ever wondered how to build a compelling welcome sequence that nurtures leads, increases click-through rates, and preps your audience for sales — this episode maps it out clearly.
Whether you're building your first welcome sequence or refining an old one, Dr. Sapphire walks you through what each email should do, why FAQs matter, and how to blend story and sales without sounding robotic.
📌 Inside This Episode:
✨ How to create a welcome sequence with intention, not guesswork.
✨ The purpose behind every email in a sequence — from welcome to CTA.
✨ Why social media isn’t enough and how email fills the gap.
✨ Real-time feedback on welcome sequence outlines from participants.
✨ How to structure your first few emails to boost deliverability and engagement.
✨ Using more than one email a day strategically.
✨ What makes an email “sales-focused” and how to add it in.
✨ The underrated power of addressing objections through FAQs.
🧠 Listen Out For:
✅ The synergy between social media and email in Dr. Sapphire’s ecosystem.
✅ What challenge participants aim to achieve with their welcome sequences.
✅ The core goal of her welcome sequence and how it's strategically mapped.
✅ What each email in a welcome sequence should represent and accomplish.
✅ The surprising benefit of sending more than one email a day.
✅ What defines a sales-focused email.
✅ How incorporating frequently asked questions enhances your sequence’s impact.
🎯 Highlights from the Episode:
⏰ 1:12 – A thought-provoking question she asks her podcast guests
⏰ 5:13– 4 key roles emails should play in your nurture sequence
⏰ 16:39 – Story Part Worksheet: How to begin structuring your sequence👇
⏰ 17:28 - The core goal of her welcome sequence
⏰ 17:45 – Mapping out the reader’s journey through the emails
⏰ 19:35 – Taking your audience from “cold” to “converted”
⏰19:48 – What your first email should actually do.
⏰24:34- The role of the second email in a welcome sequence
⏰28:33 – Tip: Set the right expectations from your first email
⏰ 30:27 – Blending your welcome series with a sales-focused sequence
⏰30:27 – Choosing how many emails to include in your sequence
⏰ 46:44 – Improving deliverability rates from the first email
⏰ 48:15 – Real-time review of a participant’s welcome sequence outline
⏰ 50:49 – Another participant’s outline and how to improve it
⏰ 52:57 – How many emails are ideal in a welcome sequence?
⏰ 54:26 – Should you cross-sell right after delivering a lead magnet?
⏰ 57:32 – Live class feedback and wrap-up
Connect With Host
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.
- Work With Me: Click Here to View All Email Marketing Services
- Instagram: https://www.instagram.com/dr.sapphire_/
- LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/
