#35: The Double Promo Technique for Black Friday, Cyber Monday & St. Patrick’s Day Sales with Nicholate Osinachi (Copywriting Duchess)

This episode breaks down a powerful promotional strategy used by Nicholate Osinachi (The Copywriting Duchess) to generate impressive results during Black Friday, Cyber Monday, and St. Patrick’s Day campaigns. If you're looking for email marketing strategies that boost conversions, improve deliverability, and maximize seasonal sales, this conversation is a goldmine.

👤GUEST RESOURCES

Guest: Nicholate Osinachi (The Copywriting Duchess)

Facebook Link: https://web.facebook.com/osinachi.nicholatechiemena

LISTEN OUT FOR

✅ The biggest email marketing mistake she has made (and what she learned)

✅ How she discovered Alex and what inspired the technique

✅ The email structure she used for the double promo campaigns

✅ Which sales performed better: Black Friday vs. St. Patrick’s Day

✅ Key email marketing myths she wants to debunk

✅ Factors that influence your email deliverability rate

HIGHLIGHTS FROM EPISODE

⏰ 2:49- How she started her copywriting journey

⏰ 4:02- What inspired her to test the double promo technique during Black Friday

⏰ 10:58- Breaking down the double promo technique

⏰ 14:45- Where “test clickers” were redirected

⏰ 17:52- The timeline between early testers and the main Black Friday promo (shortened & clearer)

⏰ 25:09- Time spacing between each email in the promo sequence

⏰ 26:21- Final results from early testers + overall campaign results

⏰ 28:20- What she would tweak if she had to run it again

⏰ 34:42- Her top 3 tips for a successful promo sale

⏰ 37:06- How to generate consistent revenue even when you're not running promos

⏰ 38:57- Dr. Sapphire’s take on implementing promo strategies

⏰ 40:43- How to connect with Nicholate

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