Episode 23
#23: Crafting an Email Strategy Live with Michaela Saber — From Nurturing to Consistency
✨ Ever wondered what it looks like to build an email strategy in real time? In this live coaching session, Dr. Sapphire walks Michaela Saber through practical steps to grow her email list, nurture her subscribers, and stay consistent while building trust and conversions.
This episode is packed with real strategies you can also apply to your own list — from audience growth to storytelling, segmentation, and creating a powerful nurture sequence.
🔗 GUEST RESOURCES
Guest: Michaela Saber
Instagram: https://www.instagram.com/mmdynamicduos
Link to community: https://www.skool.com/digital-duo-academy-7318
Website: https://www.mmdynamicduo.com
LISTEN OUT FOR
✅ Michaela’s journey with growing her email list
✅ Past strategies she tried (what worked & what didn’t)
✅ The key factors that influence email marketing success
✅ The “Borrow” method (one of the 3B’s) for list growth
✅ How to collaborate with aligned audiences
✅ Training your list to adapt to your sending frequency
✅ The power of knowing your audience & defining key messages
✅ Using stories, product spotlights & Q&A for nurturing
✅ Building deeper relationships through your emails
✅ How service quality influences upselling
✅ Actionable strategies Michaela can implement right away
EPISODE HIGHLIGHTS
⏰ 1:23 – Meet Michaela Saber
⏰ 5:12 – Why this episode is different (a live coaching session)
⏰ 7:42 – The hardest part of email marketing for her
⏰ 8:07 – The issues Dr. Sapphire identified in her approach
⏰ 8:52 – Dr. Sapphire’s ANCO Framework (Attract, Nurture, Convert, Optimize) explained
✨ Attract
⏰ 10:34 – How Michaela grew her list to 300 subscribers
⏰ 12:24 – Dr. Sapphire’s advice on attracting more subscribers (practical strategies)
⏰ 16:05 – Leveraging collaboration to grow your list
⏰ 17:04 – Which strategy Michaela is starting first
💌 Nurture & Convert
⏰19:52 – Michaela’s 3-part email sequence
⏰22:11 – How to engage new leads right away
⏰23:35 – How often should you email your list?
⏰26:00 – The importance of welcoming new subscribers with intention
⏰27:00 – Sending the right messages to segmented audiences
⏰35:05 – Key messaging as the North Star for your email list
⏰36:09 – How to structure conversations inside your nurture sequence
⏰37:45 – Tips for building an engaging welcome sequence
⚙️ Optimize
⏰41:26 – Following up with people who didn’t buy initially
⏰45:49 – Nurturing past buyers into repeat buyers
⏰53:04 – Engaging students already inside the course
🚀 Action Steps
⏰59:06 – First action point & how to implement it
⏰62:04 – Second action point: VA to OBM transition
⏰64:41 – Michaela’s community & how to follow her VA services
⏰67:57 – How Michaela feels af
Connect With Host
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.
- Work With Me: Click Here to View All Email Marketing Services
- Instagram: https://www.instagram.com/dr.sapphire_/
- LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/
